Soundstation, a trusted AV company in Belgium known for tailoring bespoke sound experiences using the latest technology, recently celebrated a significant achievement through a collaborative project at HasHotel in Hasselt, Belgium. This success not only showcased Soundstation’s expertise but also sparked the idea of a new service model that promises recurring revenue. The new model focuses on maintaining strong client relationships and ensuring top-of-mind status, moving beyond the traditional project-based approach.
Gert Corvers, founder of Soundstation, shares insights into the HasHotel project:
“At HasHotel, we meticulously designed and installed an advanced sound system that enhances every corner of the establishment. From the hotel areas to the dining spaces, our integrated solution features a range of built-in and on-wall speakers, powerful bass speakers, and sophisticated zone dividers. Our weather-resistant speakers bring exceptional audio quality to the outdoor areas, ensuring durability and superb performance in all conditions. The basement’s versatile space boasts a state-of-the-art DJ booth equipped with high-performance speakers, perfect for any event. In the conference rooms, we installed wireless microphones to provide seamless communication for all your meeting needs. Additionally, we curated bespoke playlists for the various zones within the hotel, enhancing the atmosphere and ensuring a consistent, enjoyable auditory experience. In the dining areas, our system automatically adjusts the volume to match the ambiance, creating the perfect mood for every moment.”
This comprehensive approach to AV installation highlighted Soundstation’s capability to deliver high-quality, innovative solutions tailored to specific client needs.
The success of the HasHotel project inspired Soundstation to develop a new service model named “Music as a Service.” This subscription-based offering leverages cutting-edge technologies like Waved volume automation and SoundtrackYourBrand, combined with robust hardware installations.
Gert Corvers explains, “We’ve always looked for ways to generate recurring revenue and achieve a predictable cash flow. Until now, it has been too time-consuming, but with Waved and SoundtrackYourBrand, the setup is self-maintaining and presents a very good business case for us.”
By introducing “Music as a Service,” Soundstation not only ensures a stable revenue stream but also strengthens their relationship with clients. This service model positions Soundstation as a top-of-mind provider whenever clients consider upgrading their audio systems. Regular contact with clients through ongoing service agreements opens up opportunities for upselling and cross-selling, enhancing client satisfaction and loyalty.
Soundstation’s approach focuses on providing the correct quality equipment for each client’s unique needs, ensuring they receive maximum return on investment from their audio systems. This commitment to quality differentiates Soundstation from competitors and secures long-term client relationships.
By partnering with Waved and incorporating advanced technologies, Soundstation creates a “stickiness” in their client relationships, making it more likely that clients will return for future projects and maintenance. This strategy not only boosts recurring revenue but also ensures clients receive continuous value and support.
Soundstation’s experience with Waved demonstrates the potential for AV companies to evolve their business models and secure steady, recurring revenue. By focusing on their core business of delivering high-quality AV installations and leveraging innovative solutions, Soundstation ensures their clients achieve the best possible outcomes from their audio systems.
Visit soundstation.pro to learn more about Soundstation’s offerings and explore partnership opportunities with Waved.
Amazonia by BAR is located at Tjuvholmen in Oslo, and is a modern restaurant and bar concept on the pier.
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